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Replay – Replay: Attack of the Stiff Jeans Zombies

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To promote its new range of stretchy Hyperflex+ denim, Italian fashion brand Replay has released a B-movie style horror tribute, Attack of the Stiff Jeans Zombies.

Mixing live-action and anime, the spot, created by 180 Kingsday, takes inspiration from graphic novels and manga comics. It's set in a post-apocalyptic world and sees footballer Neymar Jr and actress/model Emily Ratajkowski taking on hordes of the shuffling undead, who, thanks to their inflexible and unfashionable jeans, are no match for the pair's kung-fu skills.

The ad was directed by Romain Chassaing through Solab.

 

 

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