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d-Con – d-CON: To Die For

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'Guaranteed to kill' probably won't make it into the taglines hall of fame, but Havas New York's new campaign for d-CON manages to wring some entertainment out of a pest control product.

The agency teamed up with Emmy-nominated animation directors Illogic to create the 30-second spot, produced entirely with photo-real CGI, which sees a plucky mouse run the gamut of swinging meat hammers, mouse traps and hungry cats in an assault course to finally, triumphantly claim its prize: d-CON bait. Which promptly kills it stone dead. 

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