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Launching at Barefoot Proximity, the Cincinnati office within the Proximity global network, the new lab will provide a dedicated hub for audio, voice and IoT development. 

The lab was created to anticipate growing engagement with smart assistants and connectivity. Research shows that by 2020, 50 per cent of all searches will be voice activated and within the next 18 months, there could be more than 1.6 billion digital assistants in use.

Invoke will aim to optimise experiences brought to life through Google’s Home, Apple’s HomePod, and Amazon’s Echo. It will also house dedicated connected equipment and IoT devices focused on the growing role of voice assistants within the entertainment, home automation, and ecommerce.

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