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shots Awards 2018 Challenges You to Beat the Bots

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  • Production Company Mill+



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  • 2D Lead Dan Adams
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This year, the shots Awards is laying down a challenge to the advertising industry, asking it to prove that AI pales in comparison to the ingenuity, inventiveness and wit of the human brain. 

The above film, created by 18 Feet and Rising, directed by Gareth Brannan through Mill+ and with sound design by Neil Johnson at Factory, looks at whether humankind should fear the onset of the bots and asks, "Who's thinking? Who's creating? Who's making things better?".

Is it us? Or is it them?

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