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iZettle – iZettle: For the Selfmade

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Swedish fintech company iZettle urges consumers to 'join the resistance' and shop local with this Black Mirror-esque tale of a independent shopkeeper struggling against a big-business behemoth. 

Set in a dystopian, drone-filled future, the ad, created by by Edelman Deportivo, takes a thinly-veiled swipe at a certain giant corporation (hmmm, wonder who that could be?) which dominates the market with automated deliveries straight to your door (sound familiar?), and its dastardly attempts to force a plucky local artisan baker out of business.

The spot was directed by ALASKA through Iconoclast.

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