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Pilgrims Choice – Pilgrims Choice: Charlie's Dreams

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Ever wish you could enjoy wilder dreams? Well this new spot from Above+Beyond for Pilgrims Choice takes us on a wacky journey through one woman's bedtime visions.

Produced by Blinkink and helmed by directors Joseph Mann and Rune Spaans, the spot was conceived following research that revealed the stronger the cheese, the wilder the dreams.

Set in a restaurant, the woman recalls what happened while she slept; she grew insanely long arms before meeting a pirate and freeing the food from his clutches. Yep, seems like the stuff of dreams!

Watch the process behind building the puppets and set below:


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