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IKEA – IKEA: Ghosts

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Ever wonder what your home gets up to while you're out and about? 

This IKEA ad from Mother suggests that your furnishings might be up to more than you think, fooling about dressed up as ghosts, making the most of the house without its owners, disguising partying with decorating.

Helmed by Blink's Dougal Wilson, the spot encourages home decorators to be bold with their choice of colour and fabrics; not only is it easy on the eye but it's a guaranteed way to brighten any room.

"We are a nation of people who are normally very creative in all areas, from tech to fashion and art and music, but when we look at the homes we live in, the main colours are white and beige," says IKEA UK and Ireland's marketing manager, Laurent Tiersen. "We know from our research that the visual and tactile aspects of materials have an impact on your mood, so if you add touches of colour and personality you will have a better life at home." 

Look out for a music video for artists Teleman, inspired by the latest spot.

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