BBH has announced two key moves in its London office, with current MD Adam Arnold taking on the new role of BBH global CMO, reporting into global CEO Neil Munn. Meanwhile, deputy managing director Karen Martin has been promoted to UK MD. 

Arnold joined BBH as a graduate trainee in 2000 and rose through the account management ranks before being promoted to MD of ZAG in 2006, where he invented new brands and innovative products for unmet consumer needs at M&S, Next and John Lewis. He was promoted to the BBH board in 2009, and to UK MD in May 2016. In his new role as part of the global team, he will be working closely with both Munn and worldwide CCO Pelle Sjoenell, building the global brand further. Although Arnold’s focus will be global he will remain close to three key UK clients: Absolut, Audi and Google.

Karen Martin joined BBH in April 2016 as managing partner and has spent the past 18 months leading the Tesco business, which she will continue to oversee alongside her management responsibilities. Prior to BBH, she spent 14 years in Australia’s ad industry, including a stint as MD at Host Sydney where she ran the agency’s largest account, Bankwest, Pizza Hut and Lion Beverages, and BMF. 

On Arnold’s appointment, Munn said: “We decided in 2017 that we needed a global CMO to really own and drive the business. We have been looking for over six months for a leader with both the skill set and a robust understanding of the BBH brand. Adam Arnold is that person and his energy, intellect and proactivity will be key in this new role." 

Ben Fennell, CEO of BBH London said: “Once again BBH has promoted from within. I am delighted that Karen will be taking BBH forward. Karen’s infectious energy and personality, coupled with her commercial and creative ambition, will continue to see BBH London grow from strength to strength.”

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