Such is the quantity and quality of creative work entered by agencies, production companies, VFX and editing houses around the world, the pre-judging of the shots Awards is always an extremelly difficult task. And 2017 has been no different.

But we aren't ones to shy away from tough decisions and have managed to pare down the multitude of entries to shortlists of the best, most creative and innovative international work from the past 12 months. 

Luckily for us, the even more onerous task of selecting the best from a brilliant bunch falls to our selection international jury members. 

You can see the shortlists below and if you would like more details on the work, or would like to view the entries, please click here to do so. Congratulations to all shortlisted companies and people.

The eventual winners will be announced at the shots Awards ceremony which takes place on November 8 at The Brewery London


Best Use of Animation in a Commercial

Berocca Be More Berocca

Branston Pickle Please The Cheese

Center Parcs Forest is Your Playground

IKEA The Best Day Is The Everyday; Ludde

James Wellbeloved Mega City

Leica Everything in Black and White

Sainsbury's The Greatest Gift

Samsung Ostrich

Strongbow A Nature Dream

TEDxSydney Ménage à Tetris

Volkswagen UK Alien

Waitrose Coming Home


Best Use of Music in a Commercial (sponsored by Greenlight)

Apple Dive

Finish I Love Doing Dishes

MailChimp MailShrimp

McDonald's McCafe Madness

Nike Mo Farah - Smile

Paddy Power Coach Driver

Sainsbury's Food Dancing (Yum, Yum, Yum)

Sony PlayStation The King

Berocca Be More Berocca

Uniqlo LifeWear Move Like You're Not Supposed To

Volkswagen UK The Button

Waitrose Coming Home


Best Use of Outdoor

Dunkin' Donuts Marathon Motivator

Halo Digital Landfill

Harry's Bearded Billboard

Off The Street Club The Bullet Hole Transplant

Paramount Pictures Baywatch Slow Mo Marathon

Samsung World Choir

Tennent's Here to Serve


Best Use of Sound Design in a Commercial

Absolut Big Bang

Fox Sports Every Game is Everything - Anthem

Heineken The Trailblazers

Honda Dream Makers

Honda Up

James Wellbeloved Mega City

McLaren Raise Your Limits

Temptations Keep Them Busy

Virgin Media This Is Fibre

Volkwagen UK Alien


Branded Entertainment of The Year - One-Off Project

Chanel Jellywolf

H&M Come Together

Harpers Bazaar For The Love Of Gabrielle

Ibis Do Not Disturb

Morton Salt The One Moment

Motion Poems How Do You Raise A Black Child

Off The Street Club The Toughest Letter

Samsung Missed Spaceflight

TV2 All That We Share

Twentieth Century Fox Meet Walter

Vogue Elle Fanning's Fan Fantasy


Branded Entertainment of the Year – Series

Converse Forever Chuck

HP The Wolf

MailChimp Did You Mean MailChimp?

Volvo Human Made Stories


Charity/PSA Campaign of the Year

Addict Aide Like My Addiction

Banff Centre for Arts and Creativity Things You Can't Unthink

Burns & Smiles Halloween

Canadian Red Cross The Pool Party

Collectif Féministe Contre Le Viol (CFCV) Laurajsd_90

Comic Relief Swear Jar

DU Hotel

Glasgow School of Art Ash to Art

Great Ormond Street Ordinary World

Illinois Council Against Handgun Violence Teddy Gun

Macmillan Life with Cancer

Off The Street Club Hope Is Tougher

The Sierra Club We Hold These Truths


Experiential Campaign of the Year

Air France Cinema To Go

Lexus LIT IS

Sparkassen Finanzportal GmbH Debt Collector For Hire

Paramount Pictures The Baywatch Slow Mo Marathon

SNCF Baryl

TV2 All That We Share

Integrated Campaign of the Year

Bayer Aspirin HeroSmiths

Dunkin' Donuts Marathon Motivator

IKEA Balenciaga

Buster the Boxer John Lewis

Jordan Brand Welcome to the Playground

llinois Council Against Handgun Violence Teddy Gun

MailChimp Did You Mean MailChimp?

Planned Parenthood #IDEFY


Interactive Campaign of the Year including VR/AR

Addict Aide Like My Addiction

Canal+ Aimen

Castorama The Magic Wallpaper

Sparkassen Finanzportal GmbH Debt Collector For Hire

Expedia/Visit Britain The Only Place

Google Play Music Through the Dark

Honda Candy Cane Lane

John Lewis Buster's Garden VR

Fall In Love VR

Portugal. The Man Feel It Still

Toyota RAVtivity

Warner Bros. Pictures Fantastic Beasts and Where to Find Them VR


Music Video of the Year

Bonobo No Reason

Daughter Medicine

Elton John Bennie and the Jets

Elton John Rocket Man

Francobollo Wonderful

Jain Makeba

Jay-Z The Story of O.J.

Leningrad Kolshik

Lil Dicky Pillow Talking

OK Go The One Moment

Royal Blood Lights Out

The Blaze Territory

Online Commercial Of The Year - Over Two Minutes

Audi Test Drive

British Airways Comic Relief Safety Video

E.ON Energy x GORILLAZ Tomorrow Is.On

H&M Come Together

Hallmark Hannah & Henry

Heineken Worlds Apart

Hyundai Tucson The Switch

Morton Salt The One Moment

Movistar Love Story

Nike Run by Rebels

Polaroid The Fishbowl

Selfridges & Co. Material World

The Atlantic Typecast


Online Commercial Of The Year - Up To And Including Two Minutes

Apple Barbers

Apple Bulbs

Avocados From Mexico Secret Society

AXE Is It Okay For Guys

Barclays Corporate Self-Skipping Ad

GEICO Crushed

Google Year In Search 2016

Heathrow Airport Coming Home for Christmas

Honda Dream Makers

John Lewis Buster the Boxer

MailChimp JailBlimp

Procter & Gamble Febreze Half Time Bathroom Break/Odor Odes

Samsung Ostrich

Volkswagen UK The Button


Television Commercial Of The Year - Over 60 Seconds

Apple Barbers

Audi Duel

Canal+ Kitchen

Finish I Love Doing Dishes

giffgaff The Big Swim

John Lewis Buster the Boxer

Jose Cuervo Last Days

Lacoste Timeless

Lucozade Anthony Joshua

Nationwide Fatherhood

Nike What Are Girls Made Of

Waitrose Coming Home


Television Commercial of The Year - Up To And Including 60 Seconds

Apple Dive

Bose Get Closer

Canon Boundaries

Kia Hero's Journey

Kwiff Caught Glass

Marks and Spencer Spend It Well

Skittles Romance

McDonald's McCafe Madness

Paddy Power You Beauty! Coach Driver

Rustlers 80 Years Of Torment

Thinkbox The Broadcast

Volkswagen UK Alien

Volkswagen UK The Button


Agency of the Year (sponsored by Freefolk)


BETC Paris

Droga5 London

Droga5 New York

Lucky Generals London

Wieden+Kennedy Amsterdam


Director of the Year

Andreas Nilsson Biscuit Filmworks

Gary Freedman  Independent Films

Henry Hobson Furlined  

Ivan Zacharias SMUGGLER/Stink

Ringan Ledwidge Rattling Stick

The Sacred Egg  Riff Raff Films

Tom Kuntz MJZ


Editing House of the Year

Cut + Run Los Angeles

Final Cut London

PS260 New York

Stitch London

The Quarry London

Trim Editing London

Work New York


Editor of the Year

Dan Sherwen Final Cut

Dominic Leung Trim Editing

Jono Griffith Work Editorial

Max Windows Stitch

Paul Hardcastle Trim Editing

Rich Orrick Work Editorial


New Director of the Year (sponsored by Goodgate)

Anderson Wright Independent Films

Brent Foster Foster Visuals Inc.

Casey&Danielle MINDCASTLE, MindsEye

Cloe Bailly Caviar

Douglas Bernardt Stink Films

Sarah Clift Madrefoca

Michel + Nico Believe Media

Nico Kreis MILCHSTRASSE Filmproduktion GmbH

Ricky Staub Great Guns

Savannah Setten Blackdog


Production Company of the Year (sponsored by Global Production Network)

Blink London

FINCH Sydney

MJZ Los Angeles

Nexus Studios London

Riff Raff Films London



Stink Films London


Production Service Company of the Year


Nevada Service

Tantor Films Service Production Company


VFX Company of the Year

Electric Theatre Collective London

Freefolk London

MPC London

The Mill Los Angeles

The Mill London

The Mill New York