Share

Johnnie Walker – Johnnie Walker: Railroad

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Iconic whiskey brand Johnnie Walker has stepped away from it's traditional 'Keep Walking' mantra to introduce a new image to younger generations.

Created by CP+B Brazil, the film shows solitary young adults individually trapped inside a railway cart before breaking free from the shackles of society, motivated by the inspiring line: “The next step is inside you.”

Shot by Ian Ruschel through Iconoclast over three days in the Chilean Atacama Desert, the film required a further 30 days for post-production.

The campaign will be supported by brand activations across digital platforms, POS, follow-up events, responsible drinking initiatives and special packaging, among other surprises which the brand will reveal in the coming months.

Connections
powered by Source

Unlock this information and more with a Source membership.

Share