Having worked (and won awards) for brands including Toyota, Coke, NFL, Microsoft, Budweiser, Reebok, MTV, 20th Century Fox, AT&T and Absolut, Matt Smukler now joins UK-based production company Prettybird for representation everywhere except France, Germany and Canada.

In a statement, Prettybird particularly noted the director's 'taking chances in the support of progressive advertising' in ads such as DB Railway: Fan, the story of a footballer and the man who loves him [above] and Cheerios: Gracie, starring a BAME couple and their daughter.

The company's co-founder Kerstin Emhoff added,.“everyone at Prettybird was really inspired by Matt’s strength as a storyteller...Regardless of distribution, every project needs a strong story; it’s rare to find a creative that can take even the smallest moments and tell that story in an engaging way. We are very excited to work with Matt on projects short and long!”


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