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eBay – ebay: Fill Your Cart With Colour

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Tired of looking at a grey and lacklustre wardrobe?

72andSunny embrace colour this summer with its vibrant spot for ebay that encourages shoppers to steer clear of boring-coloured purchases.

Launched last night during the NBA Finals, the ad was helmed by three directors - Bridget Savage Cole, Josh Nussbaum and Director X - who between them captured the ways in which different customers use the platform to suit their style.

Filmed across Chicago, LA and New York, Fill Your Cart With Colour will be rolled out across TV, cinema, OOH, display and social to highlight ebay's improved personalised shopping capabilities which tailors recommendations to consumer's interests by using AI and machine learning technology so that they can find something they truly desire. Be that drones, jet skis or eight pairs of jeans...

"Now, more than ever, eBay empowers people to find exactly what they love and express who they are,” says the brand's VP of global brand, Karl Isaac. Sounds like a good excuse to browse!

 

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