New York-based creative content studio, The Collective @ LAIR, has signed VR pioneer Pierre Friquet to its roster of talent. Friquet has a deep understanding of the technologies and storytelling capabilities of immersive and interactive mediums like VR/AR and Dome filmmaking. He has directed more than a dozen VR narratives, documentaries, music videos and interactive experiences for clients like ABC, Fox, MTV, UNICEF and TEDx. His best known projects are his VR experiences Patterns and Jetlag - the latter of which won the Best Live Action Award at the Kaleidoscope VR Festival and the Best Immersion Award at the Festival du Nouveau Cinema in Montreal.