VR Focus: shots/MPC LA Roundtable Discussion
10 industry experts discuss the challenges and opportunities presented by virtual reality.
If yesterday's inaugural VR Creative Summit, organised by shots' parent company, MBI, has piqued an interest in virtual reality, you can now delve deeper into the emerging genre via our two-part video discussion, hosted by shots and MPC Los Angeles.
The 90-minute discussion, brought together 10 industry experts and took place at MPC LA's Culver City offices, examines where VR currently sits in the creative advertising space and the opportunities it can bring clients, as well as the issues it faces to gain more traction with consumers.
Roundtable participants [from far left]: Tom Dunlap, chief production officer, 72andSunny; Rebecca Howard, strategic advisor, Discovery VR/Moth + Flame; Winston Binch, chief digital officer, Deutsch North America; Isaiah Seret, director, Biscuit Filmworks; Paul O'Shea, creative director VFX, MPC LA; Danny Edwards, editor, shots; Jen Dennis, EP for branded content and VR, RSA; Gil Baron, co-founder, Visionary VR; Luis Blackaller, creative director, WEVR; Tim Dillon, EP for VR, MPC LA; Eric Shamlin, VP and MD, Secret Location.
Watch Part 2 of the discussion below.