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Los Angeles-based commercial production company, Native Content, has announced the expansion of its directorial roster, welcoming new talent Rich Lee, Russ Lamoureux and sibling duo The Cronenweths.

Rich Lee has an extensive background within art departments and visual effects, and served as the previsualization supervisor on films including the Pirates of the Caribbean series and I Am Legend. He has helmed promos for artists such as Eminem and The Black Eyed Peas and commercials for Hyundai and Carl’s Jr.

Russ Lamoureux got his start as a copywriter. He began directing commercials in 2000 and was featured in the Saatchi New Directors Showcase in Cannes. He has picked up awards such as an Emmy for his PBS promos.

The Cronenweths is made up of brothers Jeff and Tim. The pair have shot spots for brands including American Express, Audi, Mini Cooper, Apple, Bud Light, Warner Bros. and many more.

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