Love Is In The Air And Not Online, Says RTO+P
Romance is dead… especially if you still have your phone on. RTO+P encourages you to embrace Val Day & disconnect.
As Cupid prepares his bow and sharpens his arrows, Philadelphia-based agency RTO+P has decided to focus on humour instead of romance this Valentine’s Day.
The agency has unveiled a PSA that attempts to keep lovers under control this Sunday – and asks us to #KeepItInYourPants.
Not quite sure what their referring to? Don’t worry, it’s nothing sexual.
Instead, the agency is trying to salvage the day of love by disconnecting individuals from their phones.
Created to revitalize relationships and help couples to give each other their full undivided attention, the campaign encourages lovers to turn off their phones, embrace one another’s company and enjoy as the sparks fly.
And if that doesn’t work, you can always turn your phone back on…