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Alivia Foundation – Alivia Foundation: War With Cancer

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It's said that one in three people will be affected by cancer in their lifetime and the support they receive can often be the difference between defeat and seeing off the disease.

With that in mind, Saatchi & Saatchi and Interactive Solutions Poland have teamed up with Alivia, a Polish oncological foundation, to create this integrated campaign asking people to donate one per cent of their income tax to help.

Produced by DOBRO with VFX by Platige Image, the campaign sees someone suffering from the disease not as a helpless victim, as we often see in cancer campaigns, but instead as a warrior fighting the alien invader.

It isn't not the first time the charity has used this approach, in 2013 it released the Money Can Defeat Cancer PSA.


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