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MemoriesLab – Memorieslab: Treasure Today

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Today marks #BTTF day, the memorable date that Marty McFly and Dr Emmett Brown travelled forward in time in Back To The Future.

Inspired by the DeLorean time machine in the film, Kids Love Jetlag has created a beautifully artistic spot for Memorieslab and featured the iconic vehicle in the promo.

Shot in Iceland and filmed in black and white, director Mathieu Cesar pieces together different adventures, landscapes and experiences to reminds us about the power of photography.

With every shot, new memories and emotions can be forever captured - something that is reinforced in the high-quality prints developed by the company and its catchy tagline Treasure Today.

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