Crush, Notch, AXYZ and Lollipop join forces

Toronto-based Crush, Notch, AXYZ and Lollipop have come together to form Smith. The new identity will benefit from AXYZ’s VFX and animation talents, Notch’s colour grading abilities, Crush’s wide-ranging creative exploration and Lollipop’s diverse digital capabilities. The almost 60-strong shop boasts the largest compositing and finishing team in Canada for advertising and content. The company invited people on a live virtual tour of its offices on 11 November through the “eyes” of a French bulldog named Sadie and her trusty GoPro.