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Siberian Crown – Siberian Crown: Motherland

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Michael Lockshin helms this spot for Russian beer brand Siberian Crown. Fronted by X-Files and Californication star David Duchovny, the piece, based around a famous Russian children's poem, sees the actor ponder what life would have been like if he'd have been raised in Russia.

Through reciting the poem, the spot, produced by Fresh Productions Moscow, sees the actor take up various typically Russian guises, including a cosmonaut, a ballet instructor and a bass player with a brilliant 80s-style tash, to offer a patriotic slice of life in the country.

Stay tuned on shots.net for an interview with the ad's director to follow.

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