The 2014/15 Arsenal Kit Trilogy from PUMA was revealed with a victory themed event in London earlier this week which mixed a stunning combination of film and experiential.

A film (above) showing Gunners' Manager Arsène Wenger telling the ‘future, forever, victorious’ story behind the three designs was projected onto a 30 metre high water screen placed in the middle of the River Thames in front of the London Eye.

The lights on the Eye were triggered to display the three kit colours at the same moment as the Arsenal players in the film went to strike a ball at the Highbury clock.

Directed by Michael Williams and produced by Partizan Content, the spot features stunning action of club’s first team stars to introduce the home, away and cup kits to Arsenal supporters.

A simultaneous event at Puma’s Carnaby Street store saw Mikel Arteta, Santi Cazorla and Mathieu Flamini in the shop window, as a curtain dropped to unveil a huge Arsenal facade.

The concept was developed by agency GBH and creative director Mark Bonner.

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