A crazy kaleidoscope of colour, this promo/ad relaunches soap brand Camay in China with rising pop star Momo Wu.
Unlock full credits and more with a Source membership.
Wieden+Kennedy Amsterdam has put its hand to relaunching soap brand Camay in China via this crazy music promo/ad featuring rising pop sensation Momo Wu.
A kaleidoscope of colour, the video is directed by Friend London directors Tim & Joe and features a slew of random imagery including a giant rubber duck disco ball, bubbles, bath tubs and floating macaroons in a string of scenes that would give Gangnam star, Psy, a run for his money.
The majority of the film was shot against green screen during a one-day shoot, with over 110 shots created or enhanced by MPC’s Motion Design studio.