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Toaster Strudel – Toaster Strudel: Hans Strudel

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Saatchi & Saatchi New York relaunches the Toaster Strudel brand with an offbeat campaign led by this short film from Framestore LA. Directed by Ben West, who lapped the scripts up for the films, the new positioning features a yodelling goat, flying strudels, skipping woodland animals and some mighty facial hair on the men at the centre of all the frolics. Breakfast is clearly best with Hans Strudel.

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