Cheerios Encourages Kids To Be Kind With Catchy Animated Songs
Adorable puppets and upbeat music combine to teach kids important life lessons of empathy and tolerance.
Cheerios is marking National Make a Friend Day with a fantastic quartet of animated films that recall the vintage TV series Schoolhouse Rock.
Created by 72andSunny USA and directed by the inimitable Johnny Kelly via Nexus Studios, the Right on Tracks series of shorts aim to help parents spark conversations with their children around kindness, inclusion and empathy. The films address four big issues for kids today - bullying, friendship, self-confidence and the definition of family - through catchy upbeat songs and cute-as-button puppetry.
It’s All Family [top] portrays the new, wider definition of 'family' - more than just mum, dad and 2.4 children, family means single and divorced parents, same-sex couples, adopted and foster children too.
Just Be You encourages children to be comfortable with their differences and show tolerance to others' differences, while Step Up offers a practical guide to the steps kids should take when they witness bullying, as well as reminding them that bullies need love too.
Finally, Sit With Someone New encourages children to find a new deskmate, reminding them that it's not just a nice thing to do, it could actually result in them making a friend for life.
The catchy ditties were composed by songwriter Walter Martin of New York-based band The Walkmen. You can find out more about the campaign, including watching the making-of film, at rightontracks.com.
- Agency 72andSunny USA
- Production Nexus Studios
- Sound Design Factory
- Founder Chris O’Reilly (Nexus Studios)
- Sound Designer Mark Hills
- Agency Producer Samira Mostofi
- Executive Creative Director Justine Armour
- Creative Director Devon Hong
- Director Johnny Kelly
- Director of Photography Matthew Day
- Editor David Slade
- Production Manager Rebecca Archer
- Head of Integrated Production Lora Schulson
- Senior Writer Eric Dennis
- Senior Designer Gustavo Dao
- EP, Interactive Vishal Dheiman
- Senior Producer Isobel Conroy
- EP, Film Julia Lafferty
- Interactive Producer Erica Kirsch
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