Advertisement

News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to shots.net including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on shots.net
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?

    Registered:

    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight
de Lara is a Sonny boy

de Lara is a Sonny boy

Production house Sonny London has signed Spanish director Imanol Ruiz de Lara to its roster.

de Lara was born in Madrid and raised in Gijón and, as a son of professional actors, soon developed a keen interest in cinema and image creation with an aesthetic style that sits somewhere between fashion photography, performance, design and high-end cinematography.

After completing his studies on Communication at the Complutense University in Madrid, de Lara focussed on his cinematographic ambitions with aditional courses on Cinema and TV at the International School of San Antonio de los Baños in Cuba.

After more than seven years of experience in cinema and television, de Lara decided to expand his career as a fashion film director, collaborating with big media platforms, such as the online edition of Vogue or brands such as Adolfo Domínguez and Yves Saint Laurent. With a unique look and a narrative that embraces intelligent humour and irony, the director soon attracted the interests of the advertising world where his debut work, Collisions for Heart Ibiza, placed him on the Cannes Shortlist. With his last fashion film, Europa II, de Lara won best director and best picture in La Jolla Fashion Film Festival.

"Imanol’s work excels in energy, exquisite visual styling and casting confidence," says Helen Kenny, Sonny's MD and executive producer. "He mixes together a sophisticated sense of urban fashion with a worldly commentary on human frailties. We are very excited about our special Spanish cocktail.

You can see more of de Lara's work here.

Creative connections

  • Production Sonny
  • Director Imanol Ruiz de Lara

Did you know you can follow these creative connections? Follow any of the people or companies listed below to get regular updates whenever they are mentioned on shots.net. Simply visit their profiles and click the ‘Follow this person/company’ button.

Advertisement

Latest news

Look for the follow button…

Simply visit a person or company profile and hit the Follow button image“Follow this person / company" button to receive regular emails when they are mentioned on the website.

Advertisement
Advertisement