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Soup Spots Serve Up Legume-based LOLS

CLM BBDO campaign highlights the plight of people living with the hell of having vegetable-related surnames.

Created by CLM BBDO and directed by Béatrice Pégard through La Pac, two digital films for soup brand Les Recettes Ferme d’Anchin are part of a wider 'Justice to Vegetables' campaign, with online and OOH activations.  

Some of the best campaigns are those tackling issues of social ills. This one raises awareness of the oft-ignored plight of individuals with comedy vegetable names. 

With a strong nod to that quintessentially Gallic film Amelie…to continue reading please subscribe now

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