News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Desperados Parties in a 42 Metre-Deep Pool

Heineken's tequila-flavoured beer brand took a leap into the creative deep end with their Deep House Pool Party that took place in the world's deepest pool.

Desperados, Heineken’s tequila flavoured beer brand, has jumped in at the creative deep end and pushed the boundaries of party experimentation by turning the world’s deepest pool into a dance floor.

Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created Deep House, an epic party in the Y-40 Deep Joy Pool in the Italian city of Venice. The pool is the deepest in the world, reaching a depth of…to continue reading please subscribe now

Creative connections

  • 0 Companies
  • 0 People