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Lynx De-brands to Take An Anti-bullying Stand

72andSunny Amsterdam's campaign sees Lynx lose its labels to boost men's mental health.

Today is World Mental Health Day, and with the UK government making noises about fighting male suicide and depression, it’s fitting to mention LYNX's new campaign by 72andSunny Amsterdam that aims to raise awareness of the issue of bullying, a major contributor to depression in young men.

The Ditch Labels, Ditch Bullying drive includes three 30’ films, directed by A Nice Idea Every Day, through Mr Frank, featuring influencers Ollie Locke, Not3…to continue reading please subscribe now

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