News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Lynx De-brands to Take An Anti-bullying Stand

72andSunny Amsterdam's campaign sees Lynx lose its labels to boost men's mental health.

Today is World Mental Health Day, and with the UK government making noises about fighting male suicide and depression, it’s fitting to mention LYNX's new campaign by 72andSunny Amsterdam that aims to raise awareness of the issue of bullying, a major contributor to depression in young men.

The Ditch Labels, Ditch Bullying drive includes three 30’ films, directed by A Nice Idea Every Day, through Mr Frank, featuring influencers Ollie Locke, Not3…to continue reading please subscribe now

Creative connections

  • 2 Companies
  • 1 People