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inVisible Creatives Founders On Bringing Female Talent Out In The Open

72andSunny Amsterdam's Laura Visco and Saatchi & Saatchi NY's Maddy Kramer tell shots about their new female creative database and why gender diversity is a creative not a moral issue.

This month saw the launch of inVisible Creatives, a grassroots initiative to fix the gender ratio in the advertising industry once and for all by creating the largest female creative database featuring work from all women around the world. 

In addition, they're asking ad agencies, headhunters and award shows to sign up to a pledge to use the database when searching for new talent, job candidates and speakers. 

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