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IKEA's Lamp Sequel is Ecologically Enlightened

A follow up to the 2002 spot Lamp sees the furniture giant embrace a more eco-friendly approach.

Cast your mind back to 2002 and you may remember that the Cannes Grand Prix winning Film commercial from that year was a Spike Jonze-directed IKEA spot which featured a lamp. 

In that spot, called Lamp, we were emotionally manipulated by the film to feel sorry for a woman's discarded light before a man appeared on screen, proclaiming, "Many of you feel bad for this lamp. That is because you're crazy. It has no…to continue reading please subscribe now

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