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Alma Spoofs Nike's Kaepernick Campaign

Alma's smart ad suggests shoe-burners should #JustDonate footwear to charity.

There are better ways of getting rid of old shoes than setting fire to them, says Alma's poster ad for Angel Bins.

Last week Nike's latest Just Do It campaign kicked up a social media storm by featuring Colin Kaepernick, the kneeling NFL player who refused to stand for the US national anthem in protest against racial injustice. The ad renewed the controversy over athletes taking a political stance and led to blustering outraged types setting…to continue reading please subscribe now

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