BBH creates new mission for Possible CEO
Neil Miller leaves Possible UK to become global chief experience officer at BBH.
Neil Miller has joined BBH as global chief experience officer, leaving WPP’s global digital agency Possible UK, where he has been CEO since 2015, working with Adidas GLITCH, Vodafone, Microsoft, Shell and Heineken.
Prior to this, Miller was global CEO of Fabric Worldwide; in 1995 he founded DNA, one of the first specialist digital advertising businesses in the UK and in 2005 he became CEO of Razorfish. On joining BBH, Neil Miller said: “I have long been an admirer of BBH and have seen the quiet revolution going on at the agency, including significant digitally focussed briefs coming their way from new and existing clients. The timing is right.”
Brand experience for clients such as Tesco, Costa, Ikea and Next is expected to constitute more than 20 per cent of BBH revenue by the end of this year.