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Artomatic Promotes 'Feel Appeal' Through ASMR Video

Packaging production company's new demo film uses the online phenomenon of ASMR to show off its tactile and innovative materials.

It’s a curious feature of the digital age that the more our lives are subsumed by screen swiping and endless 0s and 1s, the more we value the realm of analogue: the feel of paper as we turn the pages of a book; the soft hush of a CD slotting into its sleeve.

Artomatic, which produces packaging, literature and artefacts for brands and organisations, has long championed the physical over the digital – encouraging its designers…to continue reading please subscribe now

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