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Giant Gummy Tree Takes Root on NYC's High Line

Sweet stunt forms part of Black Forest's latest campaign to promote its healthy fruit treats.

We all know money doesn't grow on trees... but it turns out that sweets do.

Last week saw confectionery brand Black Forest launch its latest campaign in New York, via a rather unusual tree which sprung up on the city's trendy High Line.

Nestling among the leaves were bunches of orange, red and black 'fruit', which ledenhosen-clad ambassadors invited passers-by to help them harvest. But after giving the branches a good shake, instead of apples or pears…to continue reading please subscribe now

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