W+K Amsterdam Create Music You Can 'See'
The LAVA platform transforms tracks into interactive AR sculptures which seem to spin atop your turntable.
Could this be the next evolution of the music video? W+K Amsterdam has created a new platform which pairs music with augmented reality to create immersive experiences - aka ‘music you can see’.
Launched this week, the LAVA platform transforms SOS, the debut album from Amsterdam-based artist Necessary Explosion, into psychedelic AR sculptures via a custom-designed app.
Created by the agency's dedicated future-forward creative unit, the Department of New Realities, in collaboration with W+K Lodge, Wieden+Kennedy…to continue reading please subscribe now
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