Why Mercedes and antoni garage Never Stop Improving
ECD Marcell Francke chats to us about the barnstorming new car commercial from French mavericks We Are From LA.
Mercedes Benz has always done a good job in making its cars look good in commercials. Sleek, sophisticated and luxuriously well-equipped, the brand’s output oozed ‘made-it’ status.
However, they weren’t the kind of spots that knocked your proverbial socks off with vibrancy and flair. In their latest campaign promoting the new C-Class model [below], German agency antoni garage have swapped sleek for sensational, pounding out a vision of sporty heroes and artists who Never…to continue reading please subscribe now
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