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Volvo Shows Pride in the Modern Family

Volvo reflects the signs of the times with new parking icons that celebrate diverse families.

Created to coincide with Pride in London's month-long jamboree, new parking icons at the Westfield shopping centre have been designed for Volvo by Grey London  to symbolise the changing image of family within modern society.   


On the back of the launch of Volvo's mid-sized V60 family estate car, prior to Pride, the brand is celebrating the diversity of families in 2018 with more than 24 different versions of family parking icons. The figures will depict same-sex…to continue reading please subscribe now

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