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Tool Hires Nancy Hacohen as MD

Tool Hires Nancy Hacohen as MD

Award-winning executive producer joins Tool of North America.

Tool of North America has signed executive producer Nancy Hacohen as managing director, live action.

Hacohen will oversee all aspects of Tool’s live action work. She'll also manage the company's day-to-day operations and facilitate innovation across the company’s various specialties, from experiential, VR and AI. 

“Nancy’s track record as a producer speaks for itself,” said Tool’s founder and director, Erich Joiner. “We know firsthand from her previous work with Tool that she is savvy about the business of production, and directors and clients love working with her. Nancy will help define the next chapter at Tool as we position ourselves for continued growth and to better serve our clients in our fast-paced, ever-evolving industry.” 

Hacohen previously worked as EP at Moxie Pictures. Prior to which she worked at Rock Paper Scissors, Hungry Man, and House of Usher on campaigns for Apple, Google, Mercedes, and Nike. Hacohen has worked with Tool before, having served as executive producer on acclaimed projects for the company including the Emmy-nominated Fans of Love for the Ad Council’s Love Has No Labels campaign, and the female-empowerment It Was You campaign for the Grammys.

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