Y&R Creates Playlist To Save Water
Y&R London partners with Water Aid to create a song playlist to limit Londoners' lengthy showers.
With water companies urging Brits to shower in four minutes or less to save water, Y&R London created a four-minute playlist for Water Aid to help Londoners set a limit on wash time.
Y&R proactively pitched to Water Aid the concept of the showering soundtrack, suggesting that England fans can listen to Three Lions (Football’s Coming Home), the classic football anthem currently being yelled and slurred in pubs and streets across the country.
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