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How MullenLowe Created Their NHS Campaign in Only Five Weeks

Creative director Hugh Todd takes us behind the scenes of the recent NHS spot and reveals how they created a spot celebrating 70 years in five short weeks.

The NHS celebrates it's 70th anniversary this year with its first ad in 13 years, a spot created by MullenLowe London and directed by RSA FilmsToby Dye [above].

Aimed at recruiting the next generation of nurses into the service, the ad simply, but deftly, portrays the enriching range of experiences an NHS worker goes through, from entertaining sick children or people with learning disabilities to comforting patients in distress and…to continue reading please subscribe now

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