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Student Team Launches Paradoxical 'Breathing Kills' Cigarette Line

Creative team launches a new brand of cigarettes representing some of London’s most polluted roads in an ironic effort to draw attention to one of the city's biggest problems- air pollution.

Yes, you read that right. Students Adeline DeChaud and Phil Le Brun have opted to use cigarettes to incite political discussion about London's air-quality and to promote Car Free Days.

Air pollution on many of London’s busiest roads has become as bad for your health as smoking. Shocked by the toxic effects of London’s air quality, the creative team have launched the range of cigarettes to urge Londoners to reconsider the health impacts of their vehicle use.

Inefficient cars and trucks account for most of the…to continue reading please subscribe now

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