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DDB's ECD Examines the Mobile Lions Category Ahead of Cannes Lions 2018

Alexander Kalchev commends Cannes for cutting down its schedule, pities the Gutter Bar owners and is intrigued by the advent of AR.

Are you aware of the altered structure of Cannes Lions this year and, if so, do you think it will help redefine and restructure the event?

There’s been a lot of debate lately around the restructuring of Cannes from categories into tracks. I think the desire from Cannes to address the issue around the too-many-categories phenomenon is commendable, but it’s probably too early to tell if the new structure is better adapted for the work we…to continue reading please subscribe now

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