News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Chinese Creatives Reveal Their Favourite Campaigns From 2018

Havas' CCO Ben Sun Erhei & BBDO's ECD Kit Koh share some of the top campaigns from the region ahead of Cannes Lions.

Nike, China Run the World

Ben Sun Erhei: Wieden+Kennedy hijacked Shanghai’s iconic globe-shaped landmark for this experiential campaign. The building was made to look like the Earth, with a holographic man running on top, ‘making the world go round’. It was an amazing feat and the whole city gathered to watch.


Alibaba, To The Greatness of Small

Kit Koh: BBDO and Proximity China’s campaign celebrates the power of small – a unique angle recognising small achievements, small athletes, small…to continue reading please subscribe now

Creative connections

  • 1 Companies
  • 2 People