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Chinese Creatives Reveal Their Favourite Campaigns From 2018

Havas' CCO Ben Sun Erhei & BBDO's ECD Kit Koh share some of the top campaigns from the region ahead of Cannes Lions.

Nike, China Run the World

Ben Sun Erhei: Wieden+Kennedy hijacked Shanghai’s iconic globe-shaped landmark for this experiential campaign. The building was made to look like the Earth, with a holographic man running on top, ‘making the world go round’. It was an amazing feat and the whole city gathered to watch.

 

Alibaba, To The Greatness of Small

Kit Koh: BBDO and Proximity China’s campaign celebrates the power of small – a unique angle recognising small achievements, small athletes, small…to continue reading please subscribe now

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