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Whalar Lift the Lid on Influencer Marketing Ahead of Cannes Lions 2018

Whalar's co-founder Neil Waller deconstructs the myths around influencer marketing and agrees with Cannes Lions; that now is the time to start recognising the impact of social media stars..

This is the year that Cannes Lions has officially recognised influencer marketing, marked by the birth of the Social and Influencer category.

While some adfolk have remained skeptical of influencer marketing, we caught up with co-founder of influencer marketing platform Whalar, Neil Waller, to find out whether influencers are truly having their moment in the advertising industry or whether this spell is just a passing fad. Waller concludes that influencers are here to stay if their…to continue reading please subscribe now

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