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What are Spain's Best Hopes for Metal at Cannes 2018?

General creative director of Sra Rushmore, Cesar Garcia, and CCO of McCann Spain, Monica Moro, reveal the work from Spain they think will do well on the Croisette.

Burger King Scary Clown Night

Moro: I really love this idea from LOLA MullenLowe. It was a very simple challenge for Halloween: if you went to a Burger King in a clown costume, you got a free Whopper. It is a fantastic integrated campaign that reunites everything that Cannes rewards; humour, balls, the product in the middle, the DNA of the brand, beautiful craft. I think it deserves to win big.

Garcia: LOLA MullenLowe’s very cool…to continue reading please subscribe now

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