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Publicis.Sapient's Johannesdottir Discusses Why Digital Craft Matters

Ahead of Cannes Lions, Publicis.Sapient's ECD/VP, Fura Johannesdottir, ponders the line between digital craft and innovation.

Are you aware of the altered structure of Cannes Lions this year and, if so, do you think it will help improve the event?

The category changes make sense to me. The industry is changing and our clients need different types of services from their agency and consultancy partners. I’m happy that Cannes Lions is adapting around this new world. I’m glad to see a sharper focus around experience because it needs to be at the…to continue reading please subscribe now

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