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South African Campaigns Tipped to Win at Cannes Lions 2018

We spoke with South African female advertising luminaries, FCB's Suhana Gordhan and Grey's Fran Luckin to find out which national campaigns caught their eye this year.

Nando’s, #RightMyName

Suhana Gordhan: South Africa’s 11 official languages carry millions of unique names like Dimakatso, Tshilidzi and Tsholofelo. But spellcheck still regards these names as mistakes. M&C Saatchi Abel and client Nando’s fixed this by creating a names database to be downloaded on Human Rights Day that would update computers’ dictionaries so that nobody would feel like a mistake again.

 

Sanlam, Uk’Shona Kwelanga

Suhana Gordhan: Many South Africans don’t take out funeral cover, so to tackle this Sanlam and…to continue reading please subscribe now

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