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Africa's CCO: Which Brazilian Ads Will Do Well at Cannes 2018

Co-president and CCO at Africa Brazil, Sergio Gordilho, reveals which national campaigns he thinks may win awards at this year's Cannes Lions.

Budweiser, Tagwords

If you do a search on the internet, you find pictures of Budweiser in the hands of some of the greatest music legends of all time, and in historical moments in the music scene. But this is a story that Bud couldn’t tell, for obvious reasons. So we gave people the directions through a campaign with a combination of search words so they could find them themselves.

 

Ford, SafeCap

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