Advertisement

News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to shots.net including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on shots.net
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?

    Registered:

    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Omo Targets Football Players to Promote Laundry

Brazilian agency F.biz Comunicação sponsored football team, the Corinthians, with an innovative campaign for Omo.

Advertising at a football stadium is one of the most desired places for brands knowing just how many eyeballs will be fixated on the players and the pitch.

Tapping into this, F.biz Comunicação devised a clever campaign for Unilever to promote leading Brazilian detergent brand, Omo. 

Footballers get dirty, right? So what better way to highlight the strength of the laundry brand than by involving the players in the marketing campaign... as they play?

Omo Sports sponsored Brazilian team,…to continue reading please subscribe now

Creative connections

  • 1 Companies
  • 4 People
Advertisement
Advertisement