Omo Targets Football Players to Promote Laundry
Brazilian agency F.biz Comunicação sponsored football team, the Corinthians, with an innovative campaign for Omo.
Advertising at a football stadium is one of the most desired places for brands knowing just how many eyeballs will be fixated on the players and the pitch.
Tapping into this, F.biz Comunicação devised a clever campaign for Unilever to promote leading Brazilian detergent brand, Omo.
Footballers get dirty, right? So what better way to highlight the strength of the laundry brand than by involving the players in the marketing campaign... as they play?
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