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Find Out Who Won What at the 2018 D&AD Ceremony

Find Out Who Won What at the 2018 D&AD Ceremony

With a total of 721 Pencils dished out including three Black Pencils, it was an eventful evening at The Old Truman Brewery last night.

Last night, D&AD celebrated its 56th Professional Awards Ceremony at London's Old Truman Brewery. 

A total of 721 Pencils were awarded in the evening, with entries received from 50 countries.

BBDO took home 26 Pencils, making them the most awarded agency of 2018. BBDO won three Yellow, 12 Graphite and 11 Wood Pencils, beating McCann New York and AMV BBDO respectively.

MJZ was the most awarded production company, receiving six Pencils - including three Yellow, two Graphite and one Wood Pencil, while Riff Raff and Somesuch came in second and third positions respectively.

This year's President's Award winner was shared between Wieden + Kennedy's CCO Colleen DeCourcy and ECD Susan Hoffman.

"Together, they co-chief and creative-direct one of the world’s finest creative agencies, Wieden + Kennedy, an agency we all know, love and respect," said 2018's D&AD President Steve Vranakis. "I am hugely honoured to recognise their achievement and their outstanding contribution to creative excellence."

Three Black Pencils were given out - listed below - while 74 Yellow Pencils; 156 Graphite Pencils and 488 Wood Pencils were collected by the indusrty.

 

Palau Pledge - Black Pencil winner 

Host/Havas for Palau Legacy Project

 

Tide: It's A Tide Ad - Black Pencil winner 

Saatchi & Saatchi NY for Procter & Gamble

 

State Street Global Advisors: Fearless Girl - Black Pencil winner 

McCann New York for State Street Global Advisors

 

"Three Black Pencils have been awarded, two of which use creativity as a means to create a better world. But we’ve also seen a marked focus on humour and playfulness," says D&AD CEO Tim Lindsay. “Design and advertising can be used to encourage debate and engender social discourse, but it can and should also entertain. Also, sell stuff. In the current social and economic climate, we need all of the above.”

 

For a full list of winners, click here.

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